This page is for informational and educational purposes only and does not constitute financial, investment, or tax advice. SATA is not a bank deposit, not FDIC insured, and carries risk of loss. Past performance is not indicative of future results. Always consult a qualified financial advisor before making investment decisions.

What Is SATA?

Strive's perpetual preferred stock. 13% yield, paid monthly (transitioning to daily), powered by Bitcoin.

Coming Soon

SATA Is Moving to Daily Dividends

Starting June 16, 2026, SATA will become the first listed security in US capital markets history to pay daily cash dividends — 13% annualized, paid every business day instead of monthly. The final monthly payment lands June 15, after which shareholders will receive roughly 250 payments per year.

Ticker
SATA
Par Value
$100
Annual Yield
13%
Dividend Freq
Monthly → Daily
Exchange
Nasdaq
Type
Preferred Stock
Issuer
Strive (ASST)
Launched
2025

What Is SATA?

SATA is a stock you can buy on Nasdaq that pays roughly $1.08 per share every month in cash. That works out to a 13% annual return on a $100 share. The price is designed to stay near $100 through a variable-rate mechanism — Strive adjusts the dividend rate to anchor it there.

It's issued by Strive, Inc. (Nasdaq: ASST), which holds about 15,009 Bitcoin on its balance sheet. The Bitcoin is what backs the whole thing.

Think of it like this: you give Strive $100. They buy Bitcoin with it. In exchange, they pay you about $13 per year in monthly installments (moving to daily installments in June 2026). The share price stays near $100 because Strive adjusts the interest rate to keep it there.

SATA is the second "digital credit" instrument to come to market, following Strategy's STRC. Same concept, different company, different scale.

How SATA Works

Jeff Walton — Strive's Chief Risk Officer — has been the most public voice explaining how SATA and instruments like it are structured. In a May 2026 debate with Coffeezilla, Walton laid out the core mechanics. The pieces are similar to STRC but with some key differences:

The Fuel
The coupon itself. 13% of $100 par = $13/year per share, paid monthly (daily starting June 2026). At ~$496M outstanding, that's roughly $64.5M per year in dividends Strive must pay.
✈️
The Autopilot
The variable rate. Strive adjusts the dividend to anchor the price near $100. Rate goes up when price falls, down when price rises. Volatility shows up in the yield, not the price.
🏗️
The Airframe
The balance sheet. ~15,009 BTC (~$1.5B) backs the capital structure. Strive also holds $87.6M in cash and $50.5M in STRC preferred stock as additional reserves — and carries zero debt.
🪢
The Seatbelts
Cumulative dividends. If Strive defers a payment, it accrues and compounds. All missed payments must be made whole before ASST common gets anything.

In the Coffeezilla debate, Walton pushed back directly on the Ponzi accusation by pointing to the reserves:

"A Ponzi scheme doesn't have reserves. This capital vehicle has reserves."

— Jeff Walton, Strive CRO, Coffeezilla Debate

Walton also explained the risk-tranche logic — why a preferred stock can sit on top of the same Bitcoin and offer a fundamentally different risk/return profile than the common equity:

"When we take the Bitcoin and we separate risk tranches... the seniority provides a lower risk position compared to the equity. We are carving off excess risk and excess return and that excess risk return goes to our common stock."

— Jeff Walton, Coffeezilla Debate

In plain English: SATA holders get the steady income. ASST common shareholders get the wild ride — and absorb the losses first if things go wrong.

SATA Dividend & Yield

SATA pays a dividend set as a percentage of its $100 par value, not the price you paid. This distinction matters.

💵
Buy at $100
You get $13/yr = 13% yield
📉
Buy at $90
Still get $13/yr = 14.44% yield
📈
Buy at $105
Still get $13/yr = 12.38% yield

The dividend rate has moved over SATA's shorter history:

Date Dividend Rate Context
2025 (Launch)12.0%Launch rate
Early 202613.0%Rate raised to support price near par
June 202613.0%Transition from monthly to daily dividends

Strive CEO Matthew Cole announced the daily dividend transition in May 2026, framing it as a historic milestone:

"SATA will be the first listed security in the history of U.S. capital markets to pay cash dividends every single Business Day, beginning June 16, 2026, at a current annualized rate of 13.00%."

— Matthew Cole, Strive CEO, Yahoo Finance

Want to calculate your own monthly income? Use the SATA Dividend Calculator.

Where Does the Yield Come From?

Bitcoin doesn't generate cash flow. No interest, no dividends, no rent. So where does the 13% come from? Three sources — though notably, Strive has no operating cash flow to supplement them:

1
New SATA share sales (ATM program) — the primary funding source. When investors buy new SATA at ~$100, that capital funds existing dividends and buys more Bitcoin. This is the same flywheel Strategy uses with STRC, just at a smaller scale.
2
$87.6M cash + $50.5M in STRC preferred stock — Strive's reserve buffer. The $50.5M STRC position is notable — Strive is using another digital credit instrument as part of its own reserves, generating yield on its reserve assets. Together, the ~$138M covers roughly 25 months of SATA dividend obligations at current levels.
3
Bitcoin sales (if needed) — Strive could sell BTC from its ~15,009 BTC treasury to fund dividends. At current prices and obligation levels, Strive would need to sell only a small fraction of its holdings monthly. But unlike Strategy, Strive has no operating business generating cash — so the reserves and ATM program are the entire funding story.

One critical difference from Strategy: Strive has no significant operating revenue. Strategy (formerly MicroStrategy) has a $320M/year software business that generates real cash flow. Strive is a pure Bitcoin treasury company — every dollar of dividend comes from the capital structure, not operations.

The Simple Math
~$1.5B BTC × 10% growth = ~$150M annual appreciation
vs. ~$64.5M annual dividend obligations

SATA Tax Treatment

Like STRC, SATA dividends are currently classified as return of capital (ROC) for US tax purposes. Here's what that means in practice:

🔄
While Basis > $0
No income tax on dividends. Each payment reduces your cost basis instead. On a $100 purchase, your basis drops by $13/yr.
💰
After Basis Hits $0
Subsequent dividends become taxable at long-term capital gains rates — not ordinary income rates. At 13% yield this takes about 7.7 years.
Tax-Equivalent Yield
Annual Yield ÷ (1 − Tax Rate)
13% ÷ (1 − 0.15) = 15.3%

For a high-bracket investor, the deferral effectively turns 13% into something closer to a 21% taxable-equivalent yield in real-world terms.

Two important caveats: The ROC classification is determined year by year based on Strive's earnings and profits position. What's true for 2025 isn't guaranteed for 2026. And your actual tax outcome depends on your situation — talk to your tax person.

Capital Stack & Structure

Where a security sits in the capital stack determines who gets paid first when things go south. Strive's stack is notably simpler than Strategy's — there is no senior debt layer at all:

SATA Preferred Stock
Paid first. ~$496M outstanding. Cumulative dividends. No senior debt above it.
ASST Common Stock
Paid last. Gets everything left over — or nothing.

This is meaningfully different from Strategy's capital structure. Strategy has ~$6B in convertible bonds that sit above STRC preferred holders. Strive has zero debt. SATA holders are the most senior claim on Strive's balance sheet — there's nobody ahead of them in line.

That said, a simpler capital stack doesn't automatically mean lower risk. Strive's balance sheet is much smaller ($1.5B in BTC vs. Strategy's $87B+), and there's no operating cash flow to cushion drawdowns. The absence of debt is a genuine structural advantage, but the smaller asset base cuts the other way.

Who Is Buying SATA?

SATA's buyer base skews heavily retail, similar to STRC. The higher yield (13% vs. 11.5%) and daily dividend feature are the primary draws.

Yield-Focused Retail
The largest cohort. Individual investors comparing SATA's 13% to money market rates, Treasury yields, or STRC's 11.5%. The headline rate is 150 basis points higher than STRC.
Daily Dividend Seekers
Investors attracted by the daily payment cadence launching in June 2026. The psychological appeal of seeing income hit your account every business day is real, even if the math is nearly identical to monthly payments.
Debt-Free Balance Sheet Fans
Investors who prefer Strive's cleaner capital structure — no convertible bonds, no senior debt above preferred holders. The entire Bitcoin treasury backs SATA with no prior claims.
Diversified Digital Credit Holders
Some holders own both STRC and SATA to spread issuer risk across two companies. Single-company exposure is real — owning both instruments reduces the impact of one issuer having problems.

Risks of Investing in SATA

SATA carries all the structural risks of STRC plus several that are specific to Strive's smaller scale and newer track record.

1
Smaller BTC Treasury

Strive holds ~15,009 BTC (~$1.5B). Strategy holds 843,000+. A smaller treasury means less buffer in absolute terms. If Bitcoin crashes 80%, Strive's BTC treasury drops to ~$300M — barely enough to cover a few years of SATA obligations.

2
No Operating Cash Flow

Strive has no meaningful operating business. Strategy generates ~$320M/year from its software division. Strive has nothing comparable — every dollar of dividend comes from the capital structure itself.

3
Lower Liquidity

SATA trades at a fraction of STRC's daily volume. In a market panic, wider bid-ask spreads and thinner order books could make it harder to exit at a fair price. Liquidity risk amplifies every other risk.

4
Daily Dividend Transition Is Untested

No listed US security has ever paid daily dividends before. The operational complexity of daily ex-dates, daily record dates, and daily settlements is uncharted territory. If brokerage systems or transfer agents struggle with the cadence, holders could experience delays or reconciliation issues.

5
Higher Cost of Capital

SATA's 13% yield means Strive's cost of capital is 150 basis points higher than Strategy's. Bitcoin needs to appreciate at 13%+ annually for the math to work in a steady-state model. As Coffeezilla pointed out in the debate: "If Bitcoin doesn't appreciate 13%+ per year, you're losing money on the trade."

6
Single-Company Concentration Risk

Strive is a younger, smaller company than Strategy. The leadership team, custody arrangements, and operational infrastructure are less battle-tested. Key-person risk around CEO Matthew Cole and CRO Jeff Walton is higher than at a $50B+ company.

7
The Dividend Ratchet

Same structural risk as STRC. SATA launched at 12% and has already been raised to 13%. Each rate increase is a permanent cost added during price pressure. As Onramp CEO Michael Tanguma put it about these instruments: "A capital structure that survives volatility only by adding permanent obligations is a structure with a finite number of cycles in it."

8
Path Dependence

If you hold Bitcoin through a 70% crash and it recovers, your Bitcoin is whole. SATA doesn't work that way. The same crash that Bitcoin recovers from can permanently impair SATA through forced BTC sales, dividend deferrals, or further rate ratchets — and these effects are amplified at Strive's smaller scale.

SATA vs STRC

There are currently two "digital credit" instruments on the market. SATA from Strive and STRC from Strategy. Same concept, some key differences:

SATA STRC
IssuerStrive (ASST)Strategy (MSTR)
Yield13.0%11.5%
BTC Holdings~15,009 BTC (~$1.5B)843,000+ BTC (~$87B)
Cash Reserve$138M (cash + STRC)$2.25B
Debt$0 — debt-free~$6B convertible bonds
Outstanding~$496M~$8.54B
Dividend FrequencyMonthly → Daily (June 2026)Monthly
Operating BusinessNone$320M/yr software revenue
LiquidityLower$250M-400M/day
Capital StackNo senior debt above preferred$6B convertible bonds above preferred

The tradeoff is clear: SATA offers a higher yield and a cleaner (debt-free) balance sheet, but comes with significantly less scale, lower liquidity, no operating cash flow, and a shorter track record. The 150 bps premium compensates for these differences.

For a detailed side-by-side with calculators, see the STRC vs SATA comparison. Or see where to buy STRC if you're considering both.

SATA vs ASST

Same company, same Bitcoin on the balance sheet — but two completely different instruments. As Jeff Walton explained in the Coffeezilla debate, the logic is risk tranching: SATA gets the income, ASST gets the volatility.

SATA ASST
TypePreferred stockCommon stock
PurposeSteady incomeBitcoin price exposure
Dividend13% annually, monthly → dailyNone
Price behaviorAnchored near $100Highly volatile
Bitcoin upsideNone (capped near par)Full (leveraged beta)
Capital stackSenior to commonJunior (last in line)
Risk profileLower — gets paid firstHigher — absorbs losses first

Walton framed it succinctly: the seniority in the capital stack means SATA holders take a lower-risk position, while the excess risk and excess return flows to the common stock. If Bitcoin doubles, ASST holders capture the upside. If Bitcoin crashes, SATA holders have structural protection — they get paid before ASST holders get anything.

The Bull & Bear Debate

In May 2026, YouTuber Coffeezilla debated Jeff Walton, Strive's Chief Risk Officer, about whether digital credit instruments like SATA and STRC are sustainable — or something more troubling. The debate is directly relevant to SATA since Walton is Strive's own CRO defending his company's product.

The Bull Case (Jeff Walton)
  • Reserves are real. Unlike a Ponzi, Strive has transparent Bitcoin reserves you can verify in real-time. "A Ponzi scheme doesn't have reserves. This capital vehicle has reserves."
  • Zero debt. Strive has less than 1% debt on its balance sheet. No convertible bonds. No senior creditors above SATA. The capital stack is as clean as it gets.
  • Bitcoin's TAM is massive. The global credit market is $300T. Bitcoin is $1.6T. Institutional adoption is still early. A 30% CAGR for the next 8-10 years is the underwrite.
  • Risk tranching works. "When we take the Bitcoin and we separate risk tranches... the seniority provides a lower risk position compared to the equity." The math is public and transparent.
  • Daily dividends. Moving to daily payments demonstrates confidence in the funding mechanism and gives holders more frequent cash flow.
The Bear Case (Coffeezilla)
  • Circular funding. You sell preferred stock, buy Bitcoin with it, the Bitcoin "backs" the preferred stock. The yield on a non-yielding asset has to come from somewhere — and the primary source is selling more preferred stock.
  • Growing liabilities. The more successful SATA is, the bigger the obligation pile grows. That means Bitcoin needs to appreciate at a higher and higher absolute number each year to sustain payments.
  • 13% cost of capital is expensive. If Bitcoin doesn't appreciate 13%+ per year, you're losing money on the trade. Going from 12% to 13% yield in just a few months is a bad sign, not a feature.
  • Smaller scale amplifies risk. Strive's $1.5B BTC treasury provides far less cushion than Strategy's $87B. The same Bitcoin drawdown hits Strive proportionally harder.
  • Marketing vs. reality. Calling it "digital credit" has debt connotations. Comparing it to bank accounts or money markets (while disclosures say it's neither) is misleading the average buyer.

The full debate is worth watching: Is $MSTR a Scam? ft. Coffeezilla (True North).

Both sides agree on the core question: can Bitcoin appreciate enough over the long term to sustain the dividend? If you believe Bitcoin will compound at 13%+ for decades, the math works. If you think Bitcoin's growth rate is slowing toward single-digit returns, the math eventually breaks — and it breaks sooner for SATA than STRC because the cost of capital is higher.

The "Built on Sand" Critique

In April 2026, Michael Tanguma, CEO of Onramp Bitcoin (a custody-focused Bitcoin company), published a thorough structural critique of digital credit instruments called "Built on Sand." While the piece focused on STRC, the structural arguments apply equally — arguably even more so — to SATA given Strive's smaller scale.

His five layers of risk, adapted for SATA:

1
Custody is unsettled. Strive holds ~15,009 BTC through custodians. Where it sits, who holds the keys, what jurisdiction governs it — none of these have been stress-tested. At Strive's smaller scale, the custody setup is potentially less robust than Strategy's multi-custodian arrangements.
2
This construct has never existed before. A perpetual preferred on top of a pure Bitcoin treasury company with zero debt and daily dividends — there's zero historical precedent. The current capital structure has never been tested through a full Bitcoin cycle.
3
Governance is pure board discretion. The board can reduce, suspend, or defer the dividend at will. There are no covenants protecting holders. As Tanguma writes: the stated rate is a posture, not a contractual promise.
4
No operating cash flow backstop. Strategy's $320M/year software business provides a non-trivial cash flow cushion. Strive has nothing comparable. If the ATM program slows and Bitcoin drops, there's no operating business generating dollars to bridge the gap.
5
Damage is asymmetric and permanent. Bitcoin holders recover from drawdowns. SATA holders may not — because each defensive response (rate hikes, forced BTC sales, deferrals) permanently impairs the holder's position even if Bitcoin recovers fully. At Strive's scale, the margin for error is thinner.

Tanguma's arguments don't depend on any particular bias — the structural risks he identifies are real regardless of where you stand on Bitcoin. The full piece is worth reading: Built on Sand.

How to Buy SATA

SATA trades on Nasdaq under the ticker SATA. You can buy it through any brokerage that supports US equities. For a full comparison of the best brokers, see where to buy SATA.

1
Open a brokerage account — Fidelity, Schwab, Interactive Brokers, Robinhood, Vanguard, and others all support SATA. Some brokerages may list it under preferred stocks.
2
Search for ticker SATA — It should appear as "Strive Variable Rate Series A Perpetual Preferred Stock" or similar.
3
Place a limit order near $100 — SATA typically trades near par. Using a limit order avoids overpaying on a wider spread. Note that SATA's spreads can be wider than STRC's due to lower volume.
4
Dividends auto-deposit — Once you hold shares through the ex-dividend date, payments hit your brokerage account automatically. Currently monthly; daily starting June 16, 2026.

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