Strive, Inc. (NASDAQ: ASST) added another 1,109 Bitcoin to its balance sheet, bringing total holdings to 16,500 BTC.
The purchase, disclosed via an 8-K filing on May 26, cost approximately $85.4 million at an average price of about $76,989 per coin, placing Strive seventh among the largest public corporate bitcoin treasury holders.
Inside the latest buy
The transactions took place between May 19 and May 22, spread across several trading days rather than executed as a single block — a common approach for companies looking to minimize market impact.
The latest batch follows earlier May purchases of 382 BTC and 444 BTC.
Before May’s buying spree, Strive held 15,391 BTC.
CEO Matt Cole confirmed the acquisition on social media, reinforcing the company’s thesis that Bitcoin functions as a fundamental reserve asset rather than a speculative position.
How Strive funds its bitcoin habit
Strive uses a mix of preferred equity, common stock offerings, and strategic mergers to fuel its accumulation.
One key instrument is the Variable Rate Series A Perpetual Preferred Stock, trading under the ticker SATA, whose dividend was recently adjusted to 13% — a hefty yield designed to attract income-focused investors willing to bankroll Bitcoin purchases indirectly.
Strive has also indicated plans to initiate new at-the-market programs for both its Class A common stock and SATA preferred shares, giving the company a standing ability to raise capital for future purchases.
The company emphasizes its goal of maximizing Bitcoin held per share, ensuring existing shareholders benefit from accumulation rather than being diluted.
Risks for investors
The 13% SATA dividend is a fixed cost Strive must service regardless of Bitcoin’s price.
If Bitcoin enters an extended drawdown from all-time highs, the company could find itself paying high dividends while sitting on depreciated assets, with preferred equity holders paid first and common shareholders absorbing the losses.
Strive was formed through a reverse merger between Strive Asset Management and Asset Entities in 2025, which gave it immediate access to public markets.
Unlike companies such as Tesla, which held Bitcoin as a small slice of a much larger balance sheet, Strive’s entire business model revolves around acquiring and holding the asset — making it a pure-play Bitcoin treasury company with the leverage risks that entails.
