Crypto has topped X’s mute leaderboard since the platform launched its new snooze feature, according to data shared by head of product Nikita Bier.
Users snoozed crypto posts more than politics, the Iran conflict, sports, and business content combined — the strongest feed-level pushback against any single category since the feature launched.
How the snooze tool works
The snooze tool lets Premium subscribers temporarily hide selected topics from their For You feed, while also helping tune personalized recommendations.
Premium accounts pay a monthly fee for features such as longer posts and larger edit windows.
Gaming, artificial intelligence, and entertainment all fall further down the mute list.
Signs of structural fatigue
The pattern suggests crypto fatigue has become a structural feature of feed behavior on X, extending beyond a passing reaction to specific news cycles or token launches.
The data lands during a period of heightened skepticism toward crypto-influencer culture, as high-profile token scams tied to public figures have already drained millions from retail traders who trusted social media tips.
Bier noted that crypto sits well ahead of politics and sports on the leaderboard.
X pushes crypto features despite user pushback
X has steadily expanded its crypto exposure even as Premium users tune out the topic.
The company recently hired designer Benji Taylor away from a crypto-native firm, and is also preparing XChat as a payments-ready messaging product to compete with WhatsApp and iMessage.
The widening gap between platform strategy and audience appetite raises questions about how crypto content surfaces in Premium feeds going forward.
