Coinbase CEO Brian Armstrong has projected that Bitcoin could hit $1 million per coin by 2030, pointing to several accelerating factors behind his bullish outlook.
Armstrong highlighted recent bipartisan progress on U.S. Bitcoin legislation, the government’s efforts to establish a strategic Bitcoin reserve, and strong demand from institutional investors through spot Bitcoin ETFs.
He stated in an interview:
“There’s a good chance that Bitcoin could reach $1 million per coin by 2030. Regulatory clarity, the U.S. government beginning to hold Bitcoin, and a significant influx of institutional investment through Bitcoin ETFs could be massive drivers of demand.”
Regulatory momentum builds
Armstrong credited the Trump-era push for clearer Bitcoin regulations, including the GENIUS Act for stablecoins, and noted that bipartisan support in Congress is now fueling broader market structure legislation.
He described the momentum as unstoppable, saying:
“This freight train has left the station.”
Coinbase’s future as a bank replacement
Looking ahead, Armstrong reiterated Coinbase’s ambition to replace traditional banks by offering payments, rewards, and comprehensive financial services.
He cited Coinbase’s new credit card with 4% Bitcoin rewards as an example and commented:
“Crypto can make the financial system more modern, fair, and efficient. Our job is to keep pushing on that frontier.”
Institutional adoption and government reserves
Armstrong emphasized the growing role of institutions and governments in the Bitcoin market. U.S. spot Bitcoin ETFs continue to see inflows, while the idea of a U.S. strategic Bitcoin reserve gains traction among policymakers.
Coinbase assists high-profile users
Armstrong also shared a story about helping NBA star Kevin Durant, an early Coinbase investor, regain access to his lost Bitcoin account, underlining the platform’s role in onboarding and supporting new users.
