Walmart-Backed OnePay to Add Bitcoin Trading to App

  • OnePay, Walmart's fintech firm, will soon offer bitcoin trading and custody on its app.
  • The integration allows users to hold and spend bitcoin directly through OnePay, which is connected to Walmart's vast U.S. shopper base.
  • The move reflects accelerating mainstream adoption of bitcoin among major U.S. financial players.
Walmart-Backed OnePay to Add Bitcoin Trading to App
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OnePay, the fintech company majority-owned by Walmart, is preparing to roll out bitcoin and ether trading and custody features on its mobile app later this year, according to sources familiar with the matter.

OnePay expands digital finance offerings

Founded in 2021 by Walmart and Ribbit Capital, OnePay has steadily broadened its suite of financial services.

The app now provides high-yield savings accounts, credit and debit cards, buy now, pay later loans, and a digital wallet with peer-to-peer payments.

The addition of bitcoin access, powered by startup Zerohash, marks a significant step in OnePay’s ambition to become a comprehensive digital finance platform for Americans.

Bitcoin integration for everyday spending

With the new features, OnePay users will be able to hold bitcoin in their app, potentially converting it into cash for store purchases or to pay off card balances.

This move could appeal to Walmart’s massive weekly customer base—over 150 million Americans—as OnePay’s app is tightly integrated into both in-store and online checkouts.

Mainstream adoption accelerates

The announcement comes as the U.S. financial sector embraces bitcoin more broadly, following a policy shift after President Donald Trump’s election.

Major banks such as Morgan Stanley have started developing direct access for retail clients to bitcoin products, and startups like Zerohash have raised substantial funding to support this trend.

A OnePay spokesperson declined to comment on the upcoming rollout.

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