Key Takeaways
- Trump Media has acquired $2 billion in bitcoin for its treasury strategy.
- The move aligns with a broader push to create a U.S. strategic reserve of bitcoin and follows new federal regulation with the GENIUS Act.
- The company aims to diversify into investment products and protect itself from financial discrimination.
Trump Media and Technology Group, the company behind Truth Social and owned by President Trump, has acquired approximately $2 billion in bitcoin as part of a sweeping shift to an investment-focused business model.
The move follows the company’s announcement in May outlining plans to raise $2.5 billion for building a bitcoin reserve and launching investment products, including potential exchange-traded funds.
Bitcoin treasury plan detailed
According to CEO Devin Nunes, the $2 billion purchase marks the first phase of Trump Media’s “bitcoin treasury plan.”
The company also allocated $300 million for an options acquisition strategy targeting bitcoin-related securities.
Nunes stated in a press release that the strategy aims to “help ensure our Company’s financial freedom, help protect us against discrimination by financial institutions and will create synergies with the utility token we’re planning to introduce across the Truth Social ecosphere.”
Strategic reserves
The Trump administration is simultaneously advancing a national plan for a new U.S. strategic reserve of bitcoin and other digital assets.
Last week, President Trump signed the GENIUS Act, the first major federal law regulating bitcoin, marking a milestone in U.S. digital asset policy.
Saylor and the bitcoin treasury
The bitcoin treasury approach echoes that of Michael Saylor’s company, Strategy, which holds over 600,000 BTC.
Saylor’s approach—funded by equity and debt sales—has propelled both bitcoin and Strategy’s share price.
Saylor wrote on July 17:
“For the past five years, the only thing better than Bitcoin is More Bitcoin.”
Financial performance and market impact
Trump Media reported first-quarter revenue of $821,000, an increase from the previous year, but still posted a $39.5 million operating loss.
Shares rose 5.6% after the announcement, though they remain down 42% year-to-date.
For more information on public company bitcoin holdings, visit the bitcoin treasury database.
