Trump's Social Media Company Moves Into Bitcoin ETFs

Trump Media and Technology Group has applied for trademarks for a Bitcoin ETF and two other funds under its new Truth.Fi brand.
Trump's Social Media Company Moves Into Bitcoin ETFs
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Key Takeaways

  • Trump Media has applied for a Bitcoin ETF trademark under Truth.Fi.
  • The company also filed trademarks for energy and 'Made in America' ETFs.
  • Trump's pro-Bitcoin stance could influence the ETF's regulatory approval.

Trump Media and Technology Group (TMTG), the company behind Truth Social, revealed plans to launch a Bitcoin ETF as part of its expansion into financial products.

The firm has applied for trademarks for three exchange-traded funds (ETFs) under its new Truth.Fi brand:

  • Truth.Fi Bitcoin Plus ETF
  • Truth.Fi Made in America ETF
  • Truth.Fi Energy Independence ETF

The company has not disclosed specific launch dates or the composition of these funds but stated they are expected to debut this year.

America first focus

TMTG CEO Devin Nunes emphasized the firm’s focus on aligning with “America First” principles.

Nunes said in a statement:

We’re exploring a range of ways to differentiate our products, including strategies related to Bitcoin.

Regulatory outlook

Given Trump’s history of appointing financial regulators and his pro-Bitcoin stance, the ETF’s approval process will likely draw scrutiny.

Existing Bitcoin ETFs have already amassed over $100 billion in assets.

Mining implications

Trump has expressed interest in boosting U.S.-based Bitcoin mining, stating that Bitcoin should be “made in America.”

If his supporters align with this vision, domestic energy investment could rise, benefiting Bitcoin miners seeking stable energy prices.

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