Steak ‘n Shake, a prominent American fast food restaurant known for its burgers and shakes, has revealed plans to expand its operations to El Salvador.
The announcement follows the company’s participation in the country’s Bitcoin Histórico event and comes just months after Steak ‘n Shake began accepting bitcoin as payment at its U.S. locations.
Bitcoin acceptance drives sales growth
The company credited a nearly 11% rise in same-store sales during Q2 to its adoption of bitcoin payments.
This notable improvement highlights the positive impact that embracing merchants accepting BTC for goods and services can have on business performance.
Steak ‘n Shake’s leadership has stated their goal is to enable bitcoin payments at all their outlets worldwide.
Community backlash halts ethereum plans
In October, Steak ‘n Shake ran a poll on X (formerly Twitter) asking followers if Ethereum should be accepted as a payment method.
Despite 53% of nearly 49,000 respondents favoring the move, the company faced backlash from bitcoin supporters.
Bitcoin advocate Ron Sovereignty Swanson commented:
“ETH is centralized garbage. Bitcoin is freedom. Doing this would lose you all your Bitcoiner business, including mine.”
The company ultimately reversed its stance, stating:
“Poll suspended. Our allegiance is with Bitcoiners. You have spoken. Who even allowed this? I’m back at my desk.”
Record-setting sales in Q3
Steak ‘n Shake further reported a 15% quarter-over-quarter increase in same-store sales for Q3, outperforming major competitors such as McDonald’s, Burger King, Taco Bell, and Starbucks.
This sustained growth underscores the chain’s status as an icon within the bitcoin community and a leader among businesses adopting bitcoin for everyday purchases.
