Charles Schwab, one of the largest investment services firms in the United States, has announced plans to introduce spot bitcoin trading in the first half of 2026.
The announcement came from CEO Rick Wurster during Schwab’s third-quarter earnings call, where the firm reported total net new assets of $134.4 billion—a 48% increase over the prior year.
This surge was attributed to record retail trading activity and strong client growth.
Gen Z drives retail growth
Wurster highlighted that Schwab’s move into bitcoin trading is aimed at meeting the growing demand from a younger demographic.
He stated that approximately one-third of new retail accounts now originate from clients under the age of 28, underscoring Gen Z’s interest in diversified investment opportunities, including digital assets.
Strategy behind bitcoin trading launch
According to Wurster, the spot bitcoin trading product is designed to complement Schwab’s existing wealth solutions. He emphasized the company’s momentum with younger investors, saying:
“We’re already winning with Gen Z investors.”
Competitive landscape and broader context
Schwab’s entry into spot bitcoin trading follows a trend of major financial institutions expanding digital asset offerings.
The move positions Schwab to compete with other brokerages and platforms that have already integrated bitcoin trading for retail clients.
