Key Takeaways
- Namecheap earned $73M from 1.1 million Bitcoin transactions.
- BTCPay Server eliminated processing fees, boosting cost efficiency.
- Over 500k users from 200 countries contributed to these results.
Namecheap, a global leader in domain registration and online services, has achieved over $73 million in revenue from 1.1 million Bitcoin transactions since integrating BTCPay Server in 2020.
This milestone highlights the success of its Bitcoin payment options, which have attracted over 500,000 users worldwide.
Early adoption of Bitcoin
Having supported Bitcoin payments since 2013, Namecheap adopted BTCPay Server to enhance security, privacy, and user experience.
The open-source nature of BTCPay allowed direct payments to Namecheap’s wallet without intermediaries or additional processing fees, saving costs compared to traditional processors like BitPay.
Challenges and solutions
The integration faced initial challenges, including performance optimization and reporting limitations.
However, the collaborative support from BTCPay helped streamline the implementation.
Custom solutions like database rescans addressed performance issues, ensuring seamless handling of Namecheap’s high transaction volume.
Notable metrics
By October 2024, Namecheap achieved notable metrics: an average transaction value of $79.30 and an average revenue per user of $146.55, marking a 23% year-over-year increase.
Payments were made from over 200 countries, demonstrating the platform’s global reach.
BTCPay’s role
Namecheap credits BTCPay Server for its customizable integration and support for future payment methods like Bitcoin Lightning.
This partnership reflects a shared commitment to privacy, security, and cost-effectiveness, aligning perfectly with Namecheap’s values.
