Key Takeaways
- MicroStrategy's market cap could surpass Starbucks at $118K BTC.
- A Bitcoin rally to $140K would place MicroStrategy ahead of Nike.
- MicroStrategy holds 439,000 BTC, worth around $47 billion.
MicroStrategy’s (MSTR) stock has surged 546% year-to-date, pushing its market cap to $99.4 billion.
This growth stems primarily from its substantial Bitcoin holdings, which reached 439,000 BTC in 2024.
Market cap potential
With its market cap nearing the $100 billion threshold, MicroStrategy could surpass major U.S. companies if Bitcoin continues its upward trajectory.
Comparison to major companies
Currently, Starbucks has a market cap of $105.5 billion, while Nike stands at $115 billion.
Given MicroStrategy’s BTC reserves, every $1,000 increase in Bitcoin’s price raises its market cap by approximately $440 million.
Price projections
If Bitcoin rises 11% to $118,810, MicroStrategy’s market cap will eclipse Starbucks.
A 32% rally to $140,000 would push it past Nike.
These projections assume MicroStrategy does not add to its existing BTC holdings.
Strategy debate
Despite its success, MicroStrategy’s debt-fueled strategy has drawn criticism. Chainlink advocate Zach Rynes voiced concerns about the company’s “debt-based acquisition.”
In contrast, CryptoQuant CEO Ki-Young Ju defended MicroStrategy, stating the company’s BTC holdings would remain robust unless…
An asteroid hits Earth.
