Key Takeaways
- MicroStrategy has rebranded as 'Strategy' to emphasize its Bitcoin focus.
- The company holds 471,107 Bitcoin, worth approximately $44 billion.
- The new logo features a stylized 'B' and an orange color scheme symbolizing Bitcoin.
MicroStrategy, the largest corporate holder of Bitcoin, announced a rebrand on Wednesday, officially changing its name to “Strategy.”
The move is intended to highlight the company’s Bitcoin-focused business model and simplify its brand identity.
New brand identity
the company stated in a press release:
This brand simplification is a natural evolution of the company, reflecting its focus and broad appeal.
The new logo includes a stylized “B” to represent its Bitcoin strategy, while the brand’s new primary color, orange, symbolizes energy, intelligence, and Bitcoin.
Bitcoin holdings
The company currently holds 471,107 Bitcoin, worth approximately $44 billion.
It recently paused acquisitions after a 12-week buying streak.
Executive commentary
Founder and Executive Chairman Michael Saylor explained the significance of the name change, stating:
Strategy is one of the most powerful and positive words in the human language. It represents a simplification of our company name to its most important, strategic core.
CEO Phong Le emphasized the company’s focus on Bitcoin and artificial intelligence, stating:
Our new name powerfully and simply conveys the universal and global appeal of our company.
Financial update
The company is set to release its fourth-quarter earnings after Wednesday’s market close.
Meanwhile, Strategy’s stock (MSTR) is trading at around $342.27 per share.
