Key Takeaways
- Méliuz bought 274.5 BTC for $28.4M after shareholder approval.
- Company now holds 320.2 BTC, worth over $33.3M.
- Méliuz stock has risen 116% since its first Bitcoin purchase in March.
Brazilian publicly listed fintech firm Méliuz has announced the purchase of 274.52 BTC, worth approximately $28.4 million, as part of its new Bitcoin treasury strategy.
Shareholder approval and strategic shift
The acquisition follows strong shareholder approval to officially convert Méliuz into the first Bitcoin treasury company listed on Brazil’s stock exchange.
Chairman Israel Salmen said on X:
Our shareholders have approved, by a wide majority, the transformation of Méliuz into the first Bitcoin Treasury Company listed in Brazil.
Historic day! Our shareholders have approved, by a wide majority, the transformation of Méliuz into the first Bitcoin Treasury Company listed in Brazil.
— Israel Salmen (@IsraelSalmen) May 15, 2025
And today, we took another step forward:
Acquired 274.52 BTC for US$ 28.4M
Average price: US$ 103,604
Achieving a BTC Yield of… pic.twitter.com/y12JlKwW6N
Current holdings and valuation
The company acquired the bitcoin at an average price of $103,604 per coin. With this latest buy, Méliuz now holds a total of 320.2 BTC, currently valued at more than $33.3 million.
Future goals and market impact
According to its press release, Méliuz’s goal is to steadily increase its bitcoin holdings using internal cash flow and capital market tools to benefit shareholders.
Stock performance and market trends
Since Méliuz’s first Bitcoin purchase on March 6, its stock has surged 116%, rising from $0.68 to $1.47, per Google Finance.
The move mirrors gains seen by other early Bitcoin treasury firms like Strategy and Metaplanet.
Global influence
The trend is not limited to Brazil. On the same day, New York-based DayDayCook (DDC Enterprise Limited) disclosed an initial 100 BTC purchase and a plan to scale up to 5,000 BTC over the next three years.
