Key Takeaways
- Drake references Bitcoin's volatility in his new song, highlighting its cultural relevance.
- Only about 4% of the global population currently holds Bitcoin, according to a 2025 report.
- Institutional adoption is rising, with companies and ETFs driving broader exposure to Bitcoin.
Canadian hip hop artist Drake has spotlighted Bitcoin in his newly released song, “What Did I Miss?”
The reference comes in the first verse, where Drake draws a parallel between the digital asset’s volatility and personal experiences:
I look at this ** like a BTC, could be down this week, then I’m up next week. I don’t give a ** if you love me. I don’t give a ** if you like me. Askin’ me ‘How did it feel?’ Can’t say it didn’t surprise me.
Drake is no stranger to the world of Bitcoin, having previously wagered $1 million in BTC on the outcome of the 2022 Super Bowl.
His latest mention adds to a growing list of pop culture references, signaling Bitcoin’s expanding reach in mainstream media.
References in popular culture
Mentions of Bitcoin are increasingly common across songs, television shows, and movies.
This trend is seen as evidence that the digital asset is breaking into broader public consciousness and moving closer to mass adoption.
adoption still in early stages
Despite rising visibility, global Bitcoin adoption remains relatively low.
According to a March 2025 report by River, about 4% of the world’s population holds Bitcoin, with developed nations showing higher adoption rates.
The digital asset still accounts for less than 1% of its total addressable market.
Institutional adoption has also accelerated, with companies like Metaplanet and Strategy becoming bitcoin treasury companies.
Investment vehicles such as spot bitcoin ETFs have contributed to increased access for both retail and institutional investors.
