Coinbase has launched a new advertising campaign titled “Everything Is Fine,” taking a satirical approach to depicting the UK’s economic difficulties in 2025.
The campaign, created with agency Mother and directed by Steve Rogers, breaks from the typical mold of bitcoin and financial ads by focusing on humor and cultural commentary instead of technical jargon and promises of wealth.
Campaign reflects economic anxiety
The commercial opens with a calm narrator insisting that “everything is fine,” while visuals show a home beset by collapsing ceilings, peeling wallpaper, and garbage-strewn floors.
These images serve as metaphors for inflation, housing market instability, and the erosion of financial security—issues that resonate with many UK residents.
Commentary on millionaire exodus
One striking moment in the ad features a wealthy couple declaring:
“We’re off to Dubai, it’s time to jump ship.”
This references a record exodus of high-net-worth individuals from the UK, with Henley & Partners estimating 16,500 millionaires have already left the country in 2025, more than double the previous year’s figure. Many are relocating to destinations like Portugal and Dubai in search of more favorable conditions.
Community and industry response
The campaign has drawn strong reactions from the bitcoin community.
Peter McCormack, former host of What Bitcoin Did, praised the ad, stating:
“This is brilliant.”
By reflecting real economic anxieties through humor, Coinbase’s campaign has been recognized for making the company appear more relatable and trustworthy compared to competitors still relying on conventional marketing tactics.
The ad’s focus on inflation and declining purchasing power echoes themes familiar to bitcoin advocates, especially as traditional currencies continue to lose value (see chart of US dollar devaluation).
A new direction for bitcoin advertising
“Everything Is Fine” signals a shift in bitcoin advertising strategy, moving away from hype and toward cultural connection and frank acknowledgment of economic realities faced by ordinary people.
