Key Takeaways
- Michael Saylor suggests Apple buy Bitcoin to boost returns.
- Apple shares have dropped 17% in 2025 despite a $110B buyback.
- Bitcoin is gaining traction with companies like GameStop and Metaplanet.
MicroStrategy Executive Chairman Michael Saylor has called on Apple to purchase Bitcoin, arguing it could offer a better return than the company’s struggling stock buyback program.
Criticism of Apple’s buyback strategy
Saylor wrote on June 10 in response to CNBC host Jim Cramer:
Apple should buy Bitcoin. The Apple buyback is not working right now.
Apple should buy Bitcoin.
— Michael Saylor (@saylor) June 10, 2025
Cramer had criticized Apple’s share repurchase strategy.
Apple’s buyback plan vs. Bitcoin performance
Apple announced a $110 billion buyback plan in May, the largest in U.S. history.
However, the tech giant’s stock has dropped over 17% since January.
Over that same period, Bitcoin has risen by more than 17%, and is up over 1,000% in the past five years—compared to Apple’s 137% gain.
Global corporate adoption of Bitcoin
Saylor’s suggestion comes as corporate adoption of Bitcoin gains momentum globally.
On May 28, GameStop disclosed its first Bitcoin investment, purchasing 4,710 BTC for roughly $513 million.
In Asia, Japanese firm Metaplanet became the eighth-largest corporate Bitcoin holder on June 2 and saw its shares rise 12% after announcing plans to raise $5.4 billion for further Bitcoin acquisitions.
European Bitcoin investments
Meanwhile, in Europe, The Blockchain Group in Paris revealed plans to raise over $340 million for its Bitcoin treasury.
The company already holds 1,471 BTC, worth over $154 million.
Growing institutional interest
Institutional interest continues to grow as well, with spot Bitcoin ETFs seeing $386 million in net inflows on June 9 following a brief two-day sell-off.
